Answer:
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis.
Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.
Qualitative research methods
Each of the research approaches involves using one or more data collection methods. These are some of the most common qualitative methods:
- Observations: recording what you have seen, heard, or encountered in detailed field notes.
- Interviews: personally asking people questions in one-on-one conversations.
- Focus groups: asking questions and generating discussion among a group of people.
- Surveys: distributing questionnaires with open-ended questions.
- Secondary research: collecting existing data through texts, images, audio or video recordings, etc.
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