Answer:
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:They are sensitive to order of presentation. Things that come first shape the way the brain sees things that come later.
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:They are sensitive to order of presentation. Things that come first shape the way the brain sees things that come later.They do not reserve judgment. As you read anything, your brain is making many judgments as it goes. With careful training, you can override this to some degree, allowing you to reach a more holistic final judgment when you are done reading something complicated. But you can’t shut it off.
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:They are sensitive to order of presentation. Things that come first shape the way the brain sees things that come later.They do not reserve judgment. As you read anything, your brain is making many judgments as it goes. With careful training, you can override this to some degree, allowing you to reach a more holistic final judgment when you are done reading something complicated. But you can’t shut it off.So, every title affects how you view the subsequent argument. It can lead you to think the argument is worse than it is or it can make you think it’s better than it is, or it can just be accurate and well-aligned with what comes later.
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:They are sensitive to order of presentation. Things that come first shape the way the brain sees things that come later.They do not reserve judgment. As you read anything, your brain is making many judgments as it goes. With careful training, you can override this to some degree, allowing you to reach a more holistic final judgment when you are done reading something complicated. But you can’t shut it off.So, every title affects how you view the subsequent argument. It can lead you to think the argument is worse than it is or it can make you think it’s better than it is, or it can just be accurate and well-aligned with what comes later.What’s a bad title? This statement implies that it’s a title that is less effective than the argument itself, so it reduces the power of the argument. That’s certainly one kind of bad title, but there are others. You could consider a title bad if it tried to make the argument more effective than it actually is, by inflaming emotions to cloud the reader’s judgment; a lot of social media stories today attempt this.
Our brains are limited organs: they work in particular ways. Two of those ways that matter are:They are sensitive to order of presentation. Things that come first shape the way the brain sees things that come later.They do not reserve judgment. As you read anything, your brain is making many judgments as it goes. With careful training, you can override this to some degree, allowing you to reach a more holistic final judgment when you are done reading something complicated. But you can’t shut it off.So, every title affects how you view the subsequent argument. It can lead you to think the argument is worse than it is or it can make you think it’s better than it is, or it can just be accurate and well-aligned with what comes later.What’s a bad title? This statement implies that it’s a title that is less effective than the argument itself, so it reduces the power of the argument. That’s certainly one kind of bad title, but there are others. You could consider a title bad if it tried to make the argument more effective than it actually is, by inflaming emotions to cloud the reader’s judgment; a lot of social media stories today attempt this.Another thing I think the author is trying to say is that a bad title calls into question the intelligence or judgment of the writer. It suggests the writer doesn’t understand how to make the argument in the best way or it leads you to think the author is immature or biased. Again, the brain is judging everything as it goes, including reaching a judgment about the author as well as the argument, so this is a fair point.
