Personal Selling
The very first form of promotion. With the help of person to person conversation, products and services are sold with the help of persuasion through either phone calls or face to face interaction of a company’s representative with a consumer. While cars and office equipment are sold through telemarketing, call centers are the perfect example of inbound marketing.
Digital Promotions
All forms of promotion found on the internet are part of digital promotions. Online advertisements through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc. are all part of digital promotion. Although these tend to be cheaper and faster to create, the impact created by this form of promotion can take time to be impactful.
Public Relations
The maintenance of a public image with the help of non-paid media is known as the process of performing promotion with the help of public relations. Press releases are the most common method of announcing news, however, it isn’t the only way. These help in protecting, enhancing or even rebuilding the reputations of an individual, company or brand.
Sponsorships
Sponsorships are some of the most common forms of promotions. Every public event is supported mainly by sponsorships. In a sponsorship, a company provides resources and money for an event or to an individual in order to receive publicity and advertising for the same. These are a great way of taking up ‘paid ads’ to the next level since you are able to get the credibility of a celebrity through the same. For example, if a new and upcoming brand were to sponsor David Beckham, their sales would easily reach millions the next day.
Direct Marketing
While following through with a promotional strategy of direct marketing, the company reaches out to its potential clients by itself. With the help of emails and other forms of media, the company can inform the client about their ongoing offers and promotional details.
General Advertising
General advertisements place brands on common ground. Without concentrating on simply one company, with the help of mass media like newspapers, magazines, TV spots, and billboard posters, several companies can get within the eye of the public with the help of general advertisements. Though these are not targeted, these can help with brand awareness on a more widespread scale.
