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The Marcos name is either the greatest gift or the worst disadvantage for an aspiring politician. It could either mean a shining legacy or a dark burden, owing either to the gains of the Marcos years or the consequences of martial law and the dramatic 1986 ouster from Malacañang.
Yet Ferdinand “Bongbong” Marcos Jr. walked through those flames to regain his footing in Philippine politics after returning from exile in Hawaii. Marcos survived the post-Edsa years with a career rebuilt in the solid Marcos north (he served as representative for the second district of Ilocos Norte and then governor of Ilocos Norte).
In 2010, Marcos won a seat as a Senator of the republic, with his 12,372,118 votes representing the seventh largest number of votes in the Senate race that year. This victory indicates that Marcos had a wider popularity than just the north, something that outraged anti-Marcos activists.
This outrage rose to new heights when Marcos announced he was running as vice president with Miriam Defensor-Santiago. Marcos remained nonplussed, and his campaign fully utilized the internet and social media—and appealed to younger voters.
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