Explanation:
Product brand
name
1.Demographic segmentation 2. Psychographic segmentation
3.behavioral segmentation
Method used for segmenting
1. Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.2.The main difference between demographic and psychographic targeting is that demographic (as well as geographic, and even behavioral) segmentation focuses on quantifiable and visible information. Psychographic marketing focuses on internal and intrinsic characteristics.
3.brand concept -
because brand concept belongs to psychological segmentation.
Author:
samcpll
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