Watch and observe three products being advertised or promoted on television. Evaluate the segmenting methods used by the producers of the particular products. Write your answers on the table below. Product brand name Product 1 Product 2 Product 3Method used for segmenting 123​

Answers 1

Explanation:

Product brand

name

1.Demographic segmentation 2. Psychographic segmentation

3.behavioral segmentation

Method used for segmenting

1. Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.2.The main difference between demographic and psychographic targeting is that demographic (as well as geographic, and even behavioral) segmentation focuses on quantifiable and visible information. Psychographic marketing focuses on internal and intrinsic characteristics.

3.brand concept -

because brand concept belongs to psychological segmentation.

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